The marketing partner for businesses that serve kids
More Parents.
More Profits.
The kid uses it. The parent buys it. We market to the parent, so you get more families through your doors.
- Inquiries
- Tours booked
- Enrollments
We track what matters to your business, from the first click to enrollments.
Childcare businesses
Preschools
Montessori schools
Before & after school
Charter & private schools
Dance studios
Gymnastics schools
Swim schools
Martial arts
Music schools
Tutoring & STEM
Camps
Kids' art studios
Youth sports
Trampoline parks
Family entertainment centers
Theme & water parks
Aquariums & zoos
Children's museums
Indoor playgrounds
Kids' party venues
Arcades
Bowling centers
Ice rinks
Roller skating rinks
Go-kart tracks
Mini golfThe problem
Most agencies market to the kid. The parent is the one who buys.
You built something families love. But empty spots, slow weekdays, and open party slots still keep you up at night.
Your calendar has gaps
Open spots and quiet days cost you money every single week.
You're tired of guessing
You've tried agencies, boosts, and freelancers. Nothing sticks, and nobody explains why.
It shouldn't be this hard
Great places for kids deserve full calendars, not a fight for attention.
How it works
Three steps to a fuller calendar
- 1
Book a strategy call
Tell us about your business. We'll show you where parents are slipping away.
- 2
Get your parent plan
A clear plan built around your goal, whether that's enrollments, parties, or memberships.
- 3
Watch families show up
We run it, report it in plain English, and keep improving it every month.
We Speak Parent.
We've listened to how parents actually choose where their kids go. Then we write, design, and advertise the way they talk.
- Specialists in kid-focused businesses since 2018
- One team for strategy, ads, websites, and content
- StoryBrand-certified messaging on every project
- Serving businesses across the US and UK
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard. See how your business stacks up and where families are slipping away.
What we do
Everything parents see, handled
Websites that convert
Parents get what you do in five seconds and know exactly what to do next.
Paid ads
Google, Meta, and local ads aimed at the parent who decides.
Search & AI visibility
Show up on Google and in ChatGPT when parents ask.
Social & content
Posts and video that sound like a parent, not a brochure.
Reviews & reputation
More five-star reviews, answered fast.
Front-desk training
Turn more calls, tours, and inquiries into yeses.
Who we serve
One team for every business that serves kids
Childcare & education
Fill classrooms and build waitlists.
Enrichment
Turn trial classes into students who stay.
Attractions
More visits, more parties, more spend per family.
What changes when you market to the parent
In their words
Owners who stopped guessing
“Parent Marketing Group is the only way we have found to increase our enrollment and revenues.”
“We believe that Parent Marketing Group, as our partner, has helped take our highly rated preschool to new heights.”
“The Parent Marketing Group team has transformed my marketing efforts.”
Do you only work with childcare?
No. Childcare is our biggest group, and we also serve enrichment programs and family attractions. If the kid uses it and the parent buys it, we can help.
Do you work with attractions like trampoline parks and aquariums?
Yes. For attractions we focus on what matters to you: parties booked, memberships sold, attendance, and spend per visit.
How long until I see results?
Most clients see more calls and inquiries in the first 30 to 60 days. Full results build over 90 days.
Do I have to sign a long contract?
We'll walk through options on your strategy call. Our goal is to keep you because it works, not because you're locked in.
Ready for more parents and more profits?
One call. No pressure. You'll leave with a clear picture of where families are slipping away.