Marketing for before & after school programs
Every seat filled.
Every term.
We help before and after school programs fill every seat by marketing to the working parent who needs a safe place for their kid after the bell.
- Parent inquiries
- Registrations
- Full-year families
We track what matters to your business, from the first click to full-year families.
The problem
Parents decide in August. Most programs start marketing in September.
Working parents need an answer before the school year starts. If they can't find you, see your hours, and trust you fast, they choose someone else.
Empty seats in the fall
A slow start to the school year costs you the whole year.
Hard to stand out
Parents can't tell your program apart from the others near their school.
Parents need to feel sure
They're trusting you with pickup, homework, and safety. Your marketing has to show it.
How it works
Three steps to a full program
- 1
Book a strategy call
We'll review how parents find you, from school-area searches to your sign-up form.
- 2
Get your enrollment plan
A clear plan for back-to-school, mid-year openings, and summer camp.
- 3
Fill your seats
We run the campaigns and report every registration in plain English.
We Speak Parent.
We know what a working parent is worried about at 3:15: is my kid safe, picked up, and doing something worthwhile? We answer that before they ask.
- Specialists in childcare and early education
- Back-to-school campaigns timed to when parents decide
- Serving programs in the US and UK
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for before and after school programs. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“Do you pick up from my child's school?”
- 02“What are your hours and closures?”
- 03“Will they get their homework done?”
- 04“What does it cost each week?”
What we do
Built for how working parents decide
Sign-up-ready websites
Hours, pickup routes, pricing questions, and a clear Register button.
School-area ads
Reach parents near the schools you pick up from.
Back-to-school campaigns
Start early, so you're full before the first bell.
Summer & holiday camps
Turn school-year families into camp families.
Reviews & reputation
Five-star reviews from parents who trust you.
Inquiry follow-up
Fast texts and emails so no family slips through.
Your marketing calendar
The right message at the right time of year
Early sign-ups for the next school year.
Camp first, then the back-to-school push.
Fill every seat in the first weeks of school.
Mid-year openings and a summer camp preview.
What changes when parents find you first
Do you work with programs run by childcare businesses?
Yes. Many of our clients run before and after school care alongside their childcare business.
When should we start back-to-school marketing?
Earlier than you think. We usually start in late spring so you're full before the school year begins.
Can you help us market summer camp too?
Yes. Camp is often the easiest way to keep families with you all year.
How fast will we see more inquiries?
Most programs see more inquiries within 30 to 60 days.
Ready to fill every seat?
One call. We'll show you exactly where working parents are choosing someone else.