Marketing for childcare businesses
Full classrooms.
Longer waitlists.
We help childcare businesses fill every open spot by marketing to the parent who signs the enrollment form.
- Inquiries
- Tours booked
- Enrollments
We track what matters to your business, from the first click to enrollments.
The problem
Empty spots cost you every single week.
Parents are comparing you with three other options on their phone tonight. If your marketing doesn't answer their worries fast, they move on.
Open spots in the infant room
Every unfilled spot is revenue that never comes back.
Tours that don't turn into yeses
You get the inquiry, then the family goes quiet.
Parents deserve to feel sure
Choosing childcare is a huge decision. Your marketing should make it feel safe.
How it works
Three steps to full classrooms
- 1
Book a strategy call
We'll review your website, ads, and inquiry follow-up with you.
- 2
Get your enrollment plan
A clear plan to turn local parents into tours and tours into enrollments.
- 3
Fill your classrooms
We run the marketing and train your team to convert every inquiry.
We Speak Parent.
We know what keeps a parent up at night: safety, trust, and whether their child will be happy. We put those answers front and center.
- Childcare is the heart of our client base
- Million Dollar Tour and Phone Call training for your team
- Serving childcare businesses in the US and UK
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for childcare businesses. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“Is it safe and licensed?”
- 02“Will my child be happy here?”
- 03“What does a normal day look like?”
- 04“Is there a spot for my child, and when?”
What we do
Built for how parents choose childcare
Enrollment-ready websites
Answer a parent's top worries in five seconds.
Local parent ads
Reach families within driving distance who are ready to enroll.
Google & AI search
Show up when parents search for childcare near them.
Tour & phone training
The Million Dollar Tour turns visits into enrollments.
Reviews & reputation
More five-star reviews from happy families.
Inquiry follow-up
Automated texts and emails so no family falls through.
Your marketing calendar
The right message at the right time of year
Parents start touring for fall. Get on their list early.
Peak touring season. Fill infant and toddler rooms.
Summer care, transitions, and back-to-school openings.
Fill the gaps left by kids moving up to school.
What changes when parents feel sure
In their words
Owners who stopped guessing
“Parent Marketing Group is the only way we have found to increase our enrollment and revenues.”
“The Parent Marketing Group team has transformed my marketing efforts.”
Do you work with single-location childcare businesses?
Yes. We work with single sites, multi-location groups, and franchise brands.
Do you work with UK nurseries?
Yes. We serve childcare businesses in both the US and the UK.
Can you help my team with tours and phone calls?
Yes. Our Million Dollar Tour and Phone Call training is built for front-desk and director teams.
How fast will we see more inquiries?
Most childcare clients see more inquiries in 30 to 60 days.
Ready to fill every classroom?
One call. We'll show you exactly where families are slipping away.