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← Who We Serve

Marketing for aquariums

More visits.
More members.

We help aquariums bring in more families and turn one visit into a membership, by marketing to the parent who plans the day.

A child looking into a giant aquarium tank
Your goalMore members
  1. Visits
  2. Memberships sold
  3. Renewals

We track what matters to your business, from the first click to renewals.

1,000+kid-focused businesses served
US & UKclients in both markets
Since 2018focused on businesses that serve kids

The problem

Families love the visit. Then they don't come back for a year.

Parents look for something to do on a rainy Saturday or a school break. If your aquarium isn't the first idea, and memberships don't feel like a deal, the visit ends at the exit.

Quiet weekdays

Weekends are busy. Tuesday mornings could be field trips and toddler days.

One-time visitors

Families have a great day, then forget to come back.

Memberships that don't sell

Most guests never hear why a membership pays for itself.

How it works

Three steps to more members

  1. 1

    Book a strategy call

    We'll look at your ticketing, membership offer, and how families plan a visit.

  2. 2

    Get your visitor plan

    A clear plan for visits, memberships, renewals, and groups.

  3. 3

    Grow your members

    We run the campaigns and report visits and memberships in plain English.

We Speak Parent.

Parents want a day that's fun, a little educational, and worth the price. We show them your aquarium is all three, every time they visit.

  • Specialists in family attractions and entertainment
  • Membership and renewal campaigns
  • Rainy-day and school-break promotions
  • StoryBrand-certified messaging

Free · About 3 minutes

How well do you attract parents?

Take the free Parent Attraction Scorecard for aquariums. See how your business stacks up and where families are slipping away.

Get Your Free Scorecard →

What parents ask

Questions parents ask before they choose you

Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.

  1. 01“How long does a visit take?”
  2. 02“Is a membership worth it?”
  3. 03“What's good for little kids?”
  4. 04“When are the special events?”

What we do

Built for how families plan a visit

A happy family having fun together outdoors

Ticketing that converts

Easy tickets, timed entry, and clear membership upgrades.

Membership campaigns

Show families why a membership pays for itself.

Renewal follow-up

Reminders and perks that keep members renewing.

Rainy-day & holiday ads

Be the first idea when plans change.

Field trips & groups

Schools, camps, and scouts that fill your weekdays.

Events & after-hours

Sell out sleepovers, adult nights, and seasonal events.

Your marketing calendar

The right message at the right time of year

Winter

Cold-day visits and holiday gift memberships.

Spring

Field trips and spring break.

Summer

Tourist season and camps.

Fall

Renewals and school groups.

What changes when families come back

Typical agencyParent Marketing Group
✕ Quiet weekdays✓ Field trips and groups all week
✕ One-and-done visits✓ Families who visit again and again
✕ Memberships nobody buys✓ A growing base of members who renew

FAQ

Straight answers

Book a Strategy Call →
Do you work with zoos and science centers too?

Yes. The same approach works for zoos, science centers, and children's museums.

Can you work with our ticketing system?

Yes. We build around the ticketing and membership software you already use.

Do you help with field trips and groups?

Yes. Schools and groups are often the fastest way to fill weekdays.

How fast will we see more memberships?

Most attractions see more membership sales within the first 60 to 90 days.

Ready for more members?

One call. We'll show you exactly where families are visiting once and not coming back.