Marketing for theme & water parks
Bigger crowds.
Bigger days.
We help theme parks, water parks, and amusement parks sell more tickets and more in the park, by marketing to the parent who plans the family day out.
- Tickets sold
- Attendance
- In-park spend
We track what matters to your business, from the first click to in-park spend.
The problem
You have one season to win. Every slow weekend hurts.
Parents plan family days around weather, budgets, and what their kids are begging for. If your park isn't top of mind when they plan, they go somewhere else.
Slow days you can't get back
A rainy forecast or a quiet weekday is attendance lost for good.
Guests who spend at the gate only
Tickets get you in the door. Food, upgrades, and souvenirs make the day.
One visit a year
Families love their day, then forget about you until next summer.
How it works
Three steps to bigger days
- 1
Book a strategy call
We'll look at your ticketing, season pass sales, and how families plan a visit.
- 2
Get your season plan
A clear plan from opening-day countdown to the last weekend of the season.
- 3
Fill your park
We run the campaigns and report attendance and spend in plain English.
We Speak Parent.
The parent planning the day wants it to feel worth it: easy to plan, fair on price, and a day the kids talk about for months. We sell that day.
- Specialists in family attractions and entertainment
- Seasonal and weather-timed campaigns
- Ticket, pass, and upsell marketing
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for theme and water parks. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“What will the day really cost?”
- 02“Which rides fit my kids' ages?”
- 03“Is a season pass worth it?”
- 04“What's the best day to go?”
What we do
Built for how families plan a big day
Ticketing that converts
A site and checkout that make buying tickets the easy part.
Seasonal campaigns
Opening-day countdowns, summer pushes, and back-to-school deals.
Weather-timed ads
Turn a hot forecast into a packed park.
Season passes
Sell more passes and bring families back all season.
In-park spend
Upgrades, dining, and add-ons promoted before guests arrive.
Groups & events
Schools, camps, companies, and birthday groups that book in bulk.
Your marketing calendar
The right message at the right time of year
Season pass and early-bird sales.
Opening-day countdown and school groups.
Weather-timed ads and in-park spend.
Halloween events and end-of-season passes.
What changes when parents plan around you
Do you work with water parks and amusement parks too?
Yes. We work with theme parks, water parks, amusement parks, and adventure parks.
Can you work with our ticketing system?
Yes. We build around the ticketing and pass software you already use.
Do you help with group sales?
Yes. Schools, camps, companies, and parties are part of the plan.
When should we start marketing for next season?
Season pass and early-bird campaigns usually start months before opening day.
Ready for your biggest season?
One call. We'll show you exactly where families are planning their day somewhere else.