Marketing for ice rinks
Busy ice.
All season.
We help ice rinks fill public skates, learn-to-skate programs, and parties by marketing to the parent looking for something active to do.
- Public skates
- Lessons enrolled
- Parties booked
We track what matters to your business, from the first click to parties booked.
The problem
Your ice time is expensive. Empty sessions cost you.
Parents look for public skate times, lessons, and party spots. If your schedule and programs are hard to find, they never make it to the rink.
Empty public skates
Ice time sits unused while costs keep running.
Lessons with open spots
Every empty spot is a future player or skater you missed.
Parties and groups going elsewhere
Families book the venue that's easiest to find.
How it works
Three steps to busy ice
- 1
Book a strategy call
We'll look at how parents find you today and where they slip away.
- 2
Get your rink plan
A clear plan for public skates, lessons, parties, and groups.
- 3
Fill your ice
We run the marketing and report every booking in plain English.
We Speak Parent.
Parents want their kid active, confident on the ice, and having fun with friends. We show them your rink makes that easy, from the first wobble to the first goal.
- Specialists in family attractions and entertainment
- Party, group, and membership campaigns
- Ads timed to weekends, weather, and school breaks
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for ice rinks. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“When are public skate times?”
- 02“Do you rent skates?”
- 03“What age can lessons start?”
- 04“Can we host a party?”
What we do
What we do for you
Schedules parents can find
Public skate times and programs, easy on any phone.
Learn-to-skate campaigns
Fill lessons and turn beginners into players and skaters.
Birthday parties
Party pages and ads that fill your weekends.
Holiday & school-break skates
Promote the busiest weeks of the year.
Youth hockey & figure skating
Fill programs and clinics.
Groups & events
Schools, teams, and companies that book ice time.
Your marketing calendar
The right message at the right time of year
Learn-to-skate and hockey sign-ups.
Holiday and school-break skates.
Spring sessions and camps.
Summer camps and clinics.
What changes when parents pick you first
Do you work with community and private rinks?
Yes. We work with community rinks, private rinks, and multi-sheet facilities.
Can you help fill youth hockey and figure skating?
Yes. Learn-to-skate is often the start of both.
Can you work with the software we already use?
Yes. We build around the booking, registration, or ticketing software you already use.
How fast will we see results?
Most clients see more inquiries within 30 to 60 days. Full results build over 90 days.
Ready to fill your ice?
One call. We'll show you where families are skating somewhere else.