1,000+ kid-focused businesses servedFree Parent Attraction Scorecard →(716) 303-4133
← Who We Serve

Marketing for roller skating rinks

Packed skate nights.
Booked parties.

We help roller skating rinks fill sessions and party rooms by marketing to the parent looking for a fun night out.

Rainbow roller skates on a rink floor
Your goalPacked skate nights
  1. Session visits
  2. Parties booked
  3. Regular skaters

We track what matters to your business, from the first click to regular skaters.

1,000+kid-focused businesses served
US & UKclients in both markets
Since 2018focused on businesses that serve kids

The problem

Skating is back. Parents need to know you're the place to go.

Families are looking for affordable fun. If your sessions, prices, and parties aren't easy to find, they never lace up at your rink.

Quiet sessions

A slow Friday night is revenue you can't get back.

Parties booked elsewhere

Birthdays go to the venue that makes booking easy.

One visit and done

Families have a great night, then forget about you.

How it works

Three steps to a packed floor

  1. 1

    Book a strategy call

    We'll look at how parents find you today and where they slip away.

  2. 2

    Get your rink plan

    A clear plan for sessions, parties, and events.

  3. 3

    Fill your floor

    We run the marketing and report every booking in plain English.

We Speak Parent.

Parents want a fun, safe night the kids will remember, and maybe a little nostalgia for themselves. We sell that night.

  • Specialists in family attractions and entertainment
  • Party, group, and membership campaigns
  • Ads timed to weekends, weather, and school breaks
  • StoryBrand-certified messaging

Free · About 3 minutes

How well do you attract parents?

Take the free Parent Attraction Scorecard for roller skating rinks. See how your business stacks up and where families are slipping away.

Get Your Free Scorecard →

What parents ask

Questions parents ask before they choose you

Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.

  1. 01“What are the session times?”
  2. 02“Do you rent skates?”
  3. 03“Is it safe for beginners?”
  4. 04“What's in the party package?”

What we do

What we do for you

A happy family having fun together outdoors

Sessions parents can find

Skate times and prices, easy on any phone.

Birthday parties

Party pages and ads that fill your weekends.

Theme nights & events

Promote the nights that pack the floor.

Lessons & skate camps

Turn first-timers into regulars.

School & group skates

Fundraisers, field trips, and team events.

Reviews & reputation

More five-star reviews, answered fast.

Your marketing calendar

The right message at the right time of year

Fall

School skate nights.

Winter

Holiday parties and indoor fun.

Spring

Spring break sessions.

Summer

Camps and summer nights.

What changes when parents pick you first

Typical agencyParent Marketing Group
✕ Quiet sessions✓ Packed skate nights
✕ Parties booked elsewhere✓ Parties every weekend
✕ One-time visitors✓ Families who come back

FAQ

Straight answers

Book a Strategy Call →
Do you help with school skate nights and fundraisers?

Yes. They bring in whole school communities at once.

Can you help us reach teens too?

Yes, while keeping the focus on the families who book parties.

Can you work with the software we already use?

Yes. We build around the booking, registration, or ticketing software you already use.

How fast will we see results?

Most clients see more inquiries within 30 to 60 days. Full results build over 90 days.

Ready to pack your floor?

One call. We'll show you where families are spending their night somewhere else.