Back-to-school marketing trampoline parks can drive early-season foot traffic, strengthen memberships, and position your brand as a family-friendly destination. As school calendars reset, parents seek structured activities and safe outlets for energy, while schools and youth groups look for fundraising and team-building options.
Strategic promotions during this period help convert summer visitors into repeat guests, fill weekday valleys, and increase ancillary revenue from parties, concessions, and merchandise. The following ideas focus on clear value, simple execution, and measurable results, ensuring each promotion aligns with local school schedules, budget-conscious families, and community partnerships for sustained growth throughout the fall semester.
Trampoline Park Weekday Promotions: After-School Jump Passes And Study-Break Bundles
Weekday promotions should provide predictable value for families and steady midweek traffic for your park. Anchor the program to school dismissal times, combine structured homework support with safe jump intervals, and price simply so parents can confidently plan repeat visits.
Offer Structure
Build two core offers: an After-School Jump Pass (single or 5-visit) and a Study-Break Bundle (jump time plus homework zone access and a snack). Define eligibility (elementary–middle school), capacity limits, blackout dates, and how passes are shared or transferred.
Timing And Pricing
Match windows to local bell schedules: 3:30–5:30 p.m. for younger students; 5:30–7:00 p.m. for older students. Sample pricing:
- After-School Jump Pass: $12–$15 per visit, or $49–$59 for five visits.
- Study-Break Bundle: $16–$19 for 60 minutes, homework table access, and a drink.
Apply automatic sibling discounts and a simple family add-on at checkout.
Study-Break Environment
Designate a supervised quiet area with clear rules, reliable Wi-Fi, labeled outlets, and basic supplies (pencils, paper, chargers). Using short brain-break intervals, assign a “Homework Host” to manage seating, time checks, and safe transitions between tables and trampolines.
- Bundles, Upsells, And Merchandising
- Increase average order value with optional upgrades:
- Snack upgrade (fruit cup or protein option).
- Grip socks + carrying case bundle to reduce forgotten-sock friction.
- Parent perks (complimentary coffee refill with any child pass).
- Surface add-ons at POS and in confirmation emails for easy preselection.
Safety And Operations
Coverage maps define staff zones, capacity is enforced, and study tables are placed within sightlines but away from traffic. Use colored wristbands for time tracking and 5-minute buffers between groups for cleaning, equipment checks, and waiver verification. Publish clear policies for late arrivals, behavior, and allergies.
Marketing And Partnerships
Distribute flyers through PTAs, school e-newsletters, and youth groups. In recurring posts, highlight quiet spaces, predictable pricing, and homework support. Offer class-specific discount codes that return a small rebate to the PTA.
Measurement And Optimization
Review weekly: pass redemptions, average order value, add-on attachment rate, parent dwell time, and repeat visits. Survey parents monthly to refine time slots, snacks, and study-area layout. Keep reliable elements consistent to build a trusted weekday program.
Parent-Focused Back To School Events: Coffee Mornings, PTA Nights, And Sensory Hours
Design events that prioritize parent convenience, predictable value, and community partnership. Schedule simple formats that fit school calendars, set clear expectations for noise levels and capacity, and provide structured benefits for families, school groups, and the park.
Coffee Mornings
Host short, weekday gatherings that align with drop-off times. Offer a discounted toddler jump hour, a quiet seating area for parents, and complimentary coffee refills with any child pass. Keep the format consistent to build habit and referrals.
Key elements:
- Timeframe: 8:30–10:30 a.m., Tuesdays or Thursdays.
- Amenities: stroller parking, outlets, Wi-Fi, and visible rules.
- Add-ons: pastry bundle, grip-sock multipack, and “bring-a-friend” code.
- Childcare note: parents remain on site; staff monitors zones for safety.
PTA Nights
Partner with local schools for private evening sessions that raise funds and introduce new families to your facility. Use dated ticket links and unique codes to attribute revenue. Provide a transparent give-back and a simple event toolkit for volunteer leaders.
Structure:
- Ticketing: advance-only, limited capacity.
- Revenue share: 15–20% of ticket sales remitted within seven business days.
- Program: 90 minutes of jump time, short safety talk, and group photo area.
- Visibility: poster, social tiles, email copy, and a post-event thank-you template.
Sensory Hours
Create low-sensory sessions for neurodivergent children and families seeking calmer environments. Publish clear sensory modifications and staff assignments so expectations are consistent.
Standards:
- Environment: reduced music, no microphone, softer lighting.
- Capacity: smaller group sizes and dedicated quiet zones.
- Equipment: tactile stations, fidget baskets, and visual schedules.
- Training: staff briefed on communication supports and de-escalation.
- Accommodations: flexible start times and easy rebooking for overwhelm.
Operations And Safety
Use pre-event checklists for waivers, wristbands, and zone staffing. Stagger arrivals by five minutes, add cleaning buffers between blocks, and post allergy and footwear policies at entry. Confirm first-aid coverage and designate a floating supervisor for each event.
Marketing And Measurement
Promote through school newsletters, PTA groups, and local parent forums. Track ticket conversions, average order value, add-on attachment, and new-to-file contacts. Survey attendees within 24 hours and reserve future dates immediately to formalize a reliable, parent-focused event cadence.
Increase Bookings During School Season With Classroom Rewards And Fundraisers
Align classroom incentives and school-led fundraisers with your slowest weekday windows to convert group enthusiasm into predictable bookings. Keep offers simple, time-bound, and clearly documented for teachers, administrators, and PTA leaders.
Classroom Rewards Program
Create a school-wide recognition program that awards jump time for positive attendance, reading minutes, or behavior milestones.
Core elements:
- Reward types: single-use “Gold Star Jump” vouchers and monthly “Class Win” group passes.
- Eligibility: K–8, tracked by teachers or librarians.
- Redemption window: Monday–Thursday, 3:30–6:00 p.m., excluding holidays.
- Distribution: printable vouchers with QR codes tied to waiver completion.
Reading And STEM Milestones
Offer themed certificates that encourage academic goals while directing families to off-peak blocks.
Structure:
- Reading: 300 minutes in a month earns a 30-minute jump add-on.
- STEM: complete a project sheet to receive a “Maker Break” pass valid for study-break bundles.
Simple, High-Trust Fundraisers
Partner with PTAs for clear, dated events and transparent revenue shares that support school goals.
Formats:
- Private Jump Night: advance-only ticketing, 90-minute session, 15–20% give-back.
- Month-Long Code: families use a school code on any weekday booking; 10% is remitted monthly.
- Birthday Pipeline: families who book within 30 days using the school code trigger a €15 school donation.
Teacher Toolkits And Communication
Provide a turnkey kit so educators can share details without extra work.
Contents:
- One-page overview with dates, pricing, and policies.
- Posters, backpack flyers, and social tiles sized for common platforms.
- Email copy blocks for principals, teachers, and PTA leaders.
Operations And Safety
Limit capacity per time block, assign clear zone coverage, and verify waivers at purchase. Use colored wristbands for time tracking, keep a five-minute buffer between groups, and post allergy and footwear policies at entry. Prepare a floating supervisor for fundraiser nights.
Marketing And Measurement
Announce programs through school newsletters, district partner pages, and local parent groups. Track: code-based revenue, new-to-file families, average order value, and repeat visits within 60 days. After each event, survey coordinators confirm the next date while feedback is fresh and refine time windows to align with bell schedules and transportation patterns.
Teacher And School Staff Appreciation Nights
Dedicated appreciation nights help schools feel valued while introducing new families to your facility. Design a simple, repeatable format that respects educator schedules, provides clear benefits, and creates future booking opportunities for field trips and parties.
Objectives
Focus on three outcomes: meaningfully recognizing educators, creating first-time visits from school communities, and generating follow-up bookings. Publish the structure and give-back details so expectations are clear.
Event Structure
Host private or semi-private sessions on select weekday evenings. The recommended flow is a 15-minute check-in and safety briefing, 75 minutes of jump time, and a 15-minute closing with group photos and a raffle. Provide a reserved seating area for staff to connect and a small thank-you table with refreshments.
Pricing And Incentives
Offer complimentary admission for teachers and support staff with valid ID, and discounted admission for accompanying family members. Add measured incentives:
- Raffle: classroom supply gift cards or field trip vouchers.
- Staff Perks: complimentary grip socks and a drink.
- Future Value: a dated coupon for a weekday visit or minor party upgrade.
School Partnerships And Recognition
Coordinate with principals and PTA leaders to align dates with in-service weeks or assessment periods. Acknowledge partner schools on signage and social posts, and provide a simple recognition moment during the event. Prepare certificates that schools can share in newsletters to document community engagement.
Operations And Safety
Limit capacity to preserve a calm environment. Assign zone coverage, verify waivers at booking, and use colored wristbands for time tracking. Post footwear and allergy policies at the entry. Include a floating supervisor and a first-aid–trained lead. Schedule five-minute buffers before and after to manage cleaning and equipment checks.
Accessibility And Inclusivity
Offer a low-sensory variation with reduced music and softer lighting. Provide visual schedules at entry and designate a quiet area. Communicate accommodations on the event page and in confirmation emails.
Marketing And Measurement
Distribute toolkits to school contacts: posters, email copy, and social tiles. Promote through district pages and local educator forums. Track: educator check-ins, first-time family attendance, average order value, and post-event bookings within 30–60 days. Survey attendees within 24 hours, confirm a follow-up date while feedback is current, and document improvements to build a consistent appreciation program throughout the school season.
Conclusion
A successful back-to-school plan for trampoline parks balances family value, school partnerships, and operational clarity. Weekday promotions stabilize midweek traffic, parent-focused events build trust and word-of-mouth, and classroom rewards channel academic milestones into scheduled visits. Fundraisers, educator appreciation nights, youth team gatherings, and loyalty programs create a dependable pipeline supporting community goals and park revenue. Measure redemptions, add-on attachment, first-time family attendance, and repeat bookings within 30–60 days. Retain winning formats, sunset low performers, and reserve dates with schools early to lock in the fall calendar. With disciplined execution and clear communication, these initiatives convert seasonal interest into sustained growth through the school year.
For an implementation plan, assets, and measurement templates, contact Parent Marketing Group at (716) 303-4133 or visit https://parentmarketing.com/contact-us.
