Marketing for charter and private schools
Full enrollment.
Every school year.
We help charter and private schools hit enrollment goals by marketing to the parent choosing their child's school.
- Info night RSVPs
- Applications
- Enrolled students
We track what matters to your business, from the first click to enrolled students.
The problem
Your funding depends on enrollment. Your marketing should too.
Parents have more school choices than ever. If they can't see what makes your school different and how to apply, they stay where they are.
Missed enrollment targets
Every open seat costs you funding or tuition.
Deadlines families miss
Parents hear about you after applications close.
Hard to stand out
Parents can't tell your school from the one down the road.
How it works
Three steps to full enrollment
- 1
Book a strategy call
We'll look at how parents find you today and where they slip away.
- 2
Get your enrollment plan
A clear plan for open houses, applications, and deadlines.
- 3
Hit your numbers
We run the campaigns and report every application in plain English.
We Speak Parent.
Parents want a school where their child is known, safe, and set up for the future. We show them that's your school, and make applying easy.
- Specialists in childcare and early education
- Tour and phone training for your team
- Serving schools and programs in the US and UK
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for charter and private schools. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“What makes this school different?”
- 02“How do I apply, and when?”
- 03“How does the lottery or admissions process work?”
- 04“Is there transportation?”
What we do
What we do for you
Enrollment websites
Programs, outcomes, and a clear Apply Now button.
Application season campaigns
Ads and email timed to your enrollment window.
Open house & info nights
Fill every event with interested families.
Community outreach
Reach families in the neighborhoods you serve.
Reviews & reputation
Show what current parents say.
Application follow-up
Help families finish what they started.
Your marketing calendar
The right message at the right time of year
Info nights and early awareness.
Application season. Your biggest push.
Offers, acceptances, and keeping families committed.
Fill final seats before the first day.
What changes when parents pick you first
Do you work with charter, private, and independent schools?
Yes. We tailor the plan to how your school enrolls, from lotteries to admissions.
Can you market to families in more than one language?
Yes. We can build campaigns for the languages your families speak.
Can you work with the software we already use?
Yes. We build around the booking, registration, or ticketing software you already use.
How fast will we see results?
Most clients see more inquiries within 30 to 60 days. Full results build over 90 days.
Ready to hit your enrollment goal?
One call. We'll show you where families are dropping out of your application.