Marketing for preschools
Packed open houses.
Full classrooms.
We help preschools fill every classroom by marketing to the parent choosing their child's first school.
- Open house RSVPs
- Tours booked
- Enrollments
We track what matters to your business, from the first click to enrollments.
The problem
Parents pick a preschool once. You need to be the one they pick.
Parents start comparing preschools a year early. If your open house, philosophy, and enrollment steps aren't clear online, they register somewhere else.
Open houses with empty chairs
Parents never hear about your open house until it's over.
Inquiries that go quiet
Families ask about spots, then disappear.
A big first decision
Parents want to know their child will be safe, happy, and ready for kindergarten.
How it works
Three steps to full classrooms
- 1
Book a strategy call
We'll look at how parents find you today and where they slip away.
- 2
Get your enrollment plan
A clear plan for open houses, tours, and fall enrollment.
- 3
Fill your classrooms
We run the marketing and report every enrollment in plain English.
We Speak Parent.
Choosing a first school feels huge. Parents want warm teachers, a safe room, and a child who is ready for kindergarten. We show them all three.
- Specialists in childcare and early education
- Tour and phone training for your team
- Serving schools and programs in the US and UK
- StoryBrand-certified messaging
Free · About 3 minutes
How well do you attract parents?
Take the free Parent Attraction Scorecard for preschools. See how your business stacks up and where families are slipping away.
What parents ask
Questions parents ask before they choose you
Your website and ads should answer these before a parent ever picks up the phone. We build every page around them.
- 01“Will my child be ready for kindergarten?”
- 02“What's your teaching approach?”
- 03“How many kids are in each class?”
- 04“When do you enroll for fall?”
What we do
What we do for you
Enrollment-ready websites
Philosophy, ages, and a Schedule a Tour button parents can't miss.
Open house campaigns
Fill every open house with local parents.
Local parent ads
Reach parents of 2 to 4 year olds nearby.
Tour & phone training
Turn every tour into an enrollment.
Reviews & reputation
Five-star reviews from happy families.
Inquiry follow-up
Texts and emails so no family falls through.
Your marketing calendar
The right message at the right time of year
Open houses for fall enrollment.
Tours and registrations.
Fill the final open spots.
Mid-year openings and next year's waitlist.
What changes when parents pick you first
In their words
Owners who stopped guessing
“We believe that Parent Marketing Group, as our partner, has helped take our highly rated preschool to new heights.”
When should we start marketing for fall enrollment?
Most preschools start in winter, when parents begin touring for the next school year.
Do you work with church and faith-based preschools?
Yes. We shape the message around your mission and the families you serve.
Can you work with the software we already use?
Yes. We build around the booking, registration, or ticketing software you already use.
How fast will we see results?
Most clients see more inquiries within 30 to 60 days. Full results build over 90 days.
Ready to fill every classroom?
One call. We'll show you exactly where parents are choosing another preschool.